The Power Science of Influence

Joseph is an active practitioner of the work of Dr Robert Cialdini, renowned psychologist in the field of social influence. He is the author of his book, The Power Science of Influence: Proven People Strategies At Work, Sales and Team. It reveals strategies on how we can leverage on the science to influence and persuade people at work, sales and team.

Joseph, what motivated you to write this book?

As a professional speaker and trainer who trains and speaks, it is essential for me to be a published author. I am the first Singaporean to write a book on influence, which happens to be my expertise in training and speaking.

How will this book benefit your readers?

Power Science of Influence is written with the science in mind. What we are going to read about have been scientifically proven and tested for the past 60 years to date. Most importantly, making the research and experiment easy to digest and apply. for anyone who are curious and have always wanted to increase your influence 100%, this is the book not to be missed due to its high tested and proven research content and validity. Whether you are a leader, manager, high potential or sales professional, this book is applicable across all context.

What attributes do we need to be influential?

Most books and training might had focus too much on areas like charisma, and context that seem airy and fluffy, Being influential in my context and especially when I train and speak, Understand how to decode a person’s decision making strategy is key. Adding on to that is the ability to identify their habit in decision making. Every one has a pattern of thoughts, if you can identify and decode their pattern, you have effectively read their mind and that allows you to increase you influence quotient. and this is an area that I train participants in my workshop on the how. Most importantly, the Influence Quotient (IQ) to be patient in our conversation with anyone.

In your opinion, who are the hardest people to influence?

In fact, as long as we are speaking to human being, they can be influenced. However If I need to name one category of people, they are the people who have been used to using authority as influence. However in today context, the repercussion of using authority frequently is a power drain on their personal reputation. The good news is that can still ‘read’ their mind. in fact, there is no hardest person to influence, but the lack in ability to increase one’s influence.

Where can we get a copy of The Power Science of Influence?

The book is readily available in major bookstores, namely Kinokuniya, Times and Popular.

* Joseph Wong is the Founding Director and Behavioral Coach of TrainingGearAsia Pte Ltd. He is an Entrepreneur, a Behavioral Transformation Coach, Author, Professional Speaker and Experiential Trainer. His expert domain lies in the world of behavioral influence and he simply loves discovering and understanding people behaviors through his experiential and behavioral platform.